The deal is the largest sponsorship contract in the Londoners' history. Chris Gammons who ran the stadium project for a number of years commented that he felt that the hospitality operation could have been subbed out to experts in the field who would take the risk on in return for giving Brentford a percentage of the turnover. We strive to keep it up-to-date, mostly thanks to your support. You cant do a proper job on your sponsorships or your ticketing. From what can gather, Premium Seating is a rebranded term for match-day hospitality. The value that the average fan brings to the game you cant put money on. Try a week on us. This will come via stadium design as well as (very importantly) fan management. One way they were looking to guarantee that the Premium Seating area remained relatively lively was their aim to sell 1,000 premium seats to current Brentford fans who they feel will carry the passion to the half-way line. 6. Staff. Were going to (determine who attends) on a game-by-game basis so we can get as many people through it as we possibly can., The stadium has been designed with spectators in mind. However, the club did mention competition from local drinking establishments and felt confident that external parties would more than likely set up a pub in one of the adjacent buildings if they felt it was commercially viable. Premium seating numbers have been upped from 1k in the old design to 3k. The new stadium is planned to have a capacity of 15,000 seats, which is 5,000 lower than plans in the past, though the designs allows for an easy expansion to 20,000 seats. The one thing we were known for at Griffin Park was that you can literally lean over and touch the players, Varney says. Not much was mentioned of the profit and loss from The Hive and whether the failed Princess Royal project (which Brentford Football Club used to own) had anything to do with the decision. Cloudflare monitors for these errors and automatically investigates the cause. Mbeumo given some rest for the by Dave Lane | Apr 27, 2023 | Podcast | 0 Comments. This involved creating schedules and models detailing occupation ratios, views from lounges and quality benchmarking to realistic targets. I wouldnt say hospitality has been upgraded, I would say it has had radical surgery, Varney chuckles. They did, unknowingly, sign off in style though thumping Sheffield Wednesday 5-0 in front of 12,273 in what was the old places last match with a crowd before the first lockdown in March last year. Th e Club and its Supporters desperately want to stay in Hammersmith and Fulham. A $1 billion plan to expand the Los Angeles Convention Center and the J.W. Wrapped around Brentford Community Stadium, the impressive new home of Brentford FC and London Irish, at the heart of Brentford East's evolving regeneration project, Apo Kew Bridge is championing a 'modern urban-living concept', within a dynamic community, to suit its largely millennial members' lifestyles. Brentford's futuristic stadium - in pictures | Sport | The Guardian Griffin Park Will Remain Terraced Until We Move To Lionel Road. Every spare inch that weve got in this stadium has been used for spectators, Varney insists. The club said it would now look to up that number to 2000 plus fans. We won a design competition in 2003 and developed a series of designs, she says. Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services. In comparison, AFC Wimbledon are taking on the responsibility (and risk) of financing their stadium. One of the big messages from Matthew Benham is about affordable football, Varney adds. Devlin emphasized that the club was adamant that the 3,000 Premium Seats would not create a atmosphere vacuum like it does at Wembley (with large swathes of fans either side of the half way line not returning to their seats until well into the 2nd half).