Brand guidelines are a great tool for laying all of these rules out and ensuring that theyre always followed. The Typeface Usage section discusses the font name and style for titles and headlines, as well as body copy. I came up with the concept of expectation vs. reality, because it was something that was trending on Instagram and TikTok for months. Offering three days of volunteering leave is one way our colleagues give back to the causes they support. An interesting addition to this brand guideline is its sensory elements. Especially in meat photos, the texture and thickness should easily be seen, so viewers can immediately tell that its high-quality stuff. NatWest serves personal and business customers in England and Wales supporting them with their personal, private and business banking needs. Read More We are no different.. Marketing Strategy of Natwest. An online guideline and development of the new NatWest Brand. Instead, the company will take on the name of its biggest consumer-facing brand - NatWest - which accounts for around 80% of its revenue. It granted over 20,000 new mortgages in Scotland in 2015. Specify the visuals and imagery that reflect your brand image. Shazam also incorporates a little humor in its identity guide to keep things fun and interesting while driving home the brands personality. Guidelines are especially helpful if you partner with other businesses that will be using your visual brand elements, like in promotions and advertisements. This applies to online platforms as well as offline brand interactions. Use your brand colors and fonts in section headings, as well as in your explanations and descriptions. More important was creating something that would stand out on the high street you can look at other banking competitors but when youre walking down the street, youre seeing it next to an EE store or Marks & Spencer, he adds. By proactively making sure that everyone is always on the same page, youll have greater control over your brand image.